How to Accelerate Growth by Speaking the Language of Your Customers

Pinsy Shapewear is on a mission to change the conversation around shapewear. They provide hourglass shaping, waist-defining, and flattering bodysuits for every body size. Their goal? Accelerate and grow their business while gaining a deeper understanding of the needs and wishes of their target audience.

The Challenge

Pinsy‘s challenge was to access the pains and gains of their target audience, discover how they can target this audience better, and enhance their customer experience.

Pinsy Shapewear s on a mission to change the conversation around shapewear. They provide hourglass shaping, waist-defining, and flattering bodysuits for every body size. Their goal? Accelerate and grow their business while gaining a deeper understanding of the needs and wishes of their target audience.

Solutions

Social listening
Through a combination of Cerebra’s Social Listening NLP Engine and Channel Performance insights, Pinsy was able to extract exactly how their products and similar products are being talked about in the public domain and what channels are most effective. “It showed me at a glance how important that group is for Pinsy in terms of growing the company.”

Voice of the Customer
Cerebra’s VoC Sentiment Analysis of Pinsy’s Yotpo data highlighted that not only was “fit” one of the biggest things Pinsy’s customers had issues with, but that changing the fit of the product wouldn’t solve the issue. Kelly: “Cerebra’s analysis gave us the knowledge to see what solutions to create to help the customers.”

Inventory optimization
To tackle inventory issues, Pinsy also used the Potential Stock-out insight, which uses Cerebra’s Inventory Forecasting Engine to show how many items of a specific product are expected to sell within a customizable timeframe and how that matches inventory in real-time. Inventory Forecasting gives Pinsy’s marketers the competitive edge of anticipating sales.

Targeted email campaigns
Pinsy used Customer Insights, Cerebra’s AI-based customer segmentation, and product recommendation engine to send out more targeted email campaigns. Through Cerebra’s API connecting straight to Klayvio, Pinsy sent out three campaigns, one each to Cerebra’s ‘Early Adopters’ segment, Cerebra’s ‘Inactive Customers’ segment, and one to Pinsy’s General Audience, expecting extra engagement and revenue opportunities. The end score of this round of targeted email campaigns? In aggregate, Cerebra’s Early Adopters segment had roughly 2x the click rate, 5x the orders per email, and 4.5x the revenue per email.

Results

Targeted email campaign with 2x the click rate, 5x the orders per email, and 4.5x the revenue per email.


AI-driven sentiment analysis of customer reviews leading to a deeper understanding of how to help customers find the right fit.

Accelerated growth and major competitive marketing edge thanks to Cerebra’s Inventory Forecasting Engine.

Pinsy was able to pivot marketing methods for growth with specific audiences by combining Social listening NLP and Channel performance insights.